For over two decades, I’ve worked at the intersection of creativity, strategy and human-centred design. Whether leading large-scale transformation projects for the NHS, shaping executive education in service design, or mentoring emerging social entrepreneurs, I bring curiosity, rigour and heart to everything I do.

 

My career has been driven by one simple idea: design can make services — and lives — better.

 

I’ve led award-winning teams, co-founded practices, helped grow organisations, and supported clients ranging from local councils to the Smithsonian. I love collaborating with others, building ideas together, and turning insight into action.

 

Outside of work, I believe in balance and fun. I love to paraglide when the weather is decent. I put my passion for cooking to good use as a volunteer chef at a local food bank. I also love running, cycling, open water swimming and singing (in harmony) with a community choir.

 

I don’t take myself too seriously, but I try to make a difference, and always leave things better than I found them.

​

Education and accreditation

• MA Anthropology: Material & Visual Culture, University College London, September 2006

• BA Hons. Product and Furniture design, Kingston University (UK) June 2002

• Effective Group Facilitation training, Gestalt Institute, UK, 2015

• Accredited Service Design Master Trainer, International Service Design Network, 2022

 

Publications

• Guest editor of Touchpoint magazine (2017) and jury member of the International Service Design Award (2015-2016)

• Service design as a complementary tool for complex organisational change (co author), Impact Report: Service Design in Public Sector, Service Design Network, 2016

• Seven Stages to a Design-Based Innovation Culture: A guide for in-house design teams, Touchpoint Magazine TP07-2, September 2015

• Prototyping Public Services (co-author), published by NESTA, 2011

• ‘Lessons from America’ - a report on emerging practices in the crossover of design, management, and social sciences, Design Council, November 2006

• ‘Times They Are A Changing’ exploring the links between design education and practice in a post-industrial, global industry, New Design, May 2006

• ‘Design Skills Consultation’ (co-author) – a policy paper published by the Design Council and Creative & Cultural Skills setting out the skills strategy for the UK design industry. April 2006

• ‘Rage’ article, challenging issues relating to British design education (co-author), Blueprint, June 2001

​